The basis of male grooming is bathroom. There is the focus of all his makeup. Washing in a bath with household soap is a procedure of the distant past – now men carry out water procedures using gels that provide not only comfort and ease of washing, but also caring for skin care (with non-alkaline acidity). A vast majority try to find straighteners for grooming before and after. Moreover, a sign of diligent skin care is the use of special lines of male cosmetics for body and hair care, consisting of all kinds of peels, scrubs, moisturizing milk, balms, creams, oils. Their main difference from women’s is only in the greater content of antiseptics.